Susan Narduli & Refik Anadol
Custom software, digital media, live data, media wall.
Commissioned by Greenland USA in association with
The Community Redevelopment Agency of the City of Los Angeles
Our vision for the Metropolis Phase One Public Art Project is based on our shared belief that Los Angeles is a city of the future, and that nowhere is this more evident than in the energy and spirit of its Downtown. We created an Artwork that both expresses and responds to that spirit – one that is born of a synergy of architecture, art and engineering. Like the city of Los Angeles, ConvergenceLA is creative, an entity in constant flux, growth and renewal.
The physical Artwork is sited on the five-story facade of the Residential Tower that fronts the main plaza to Metropolis Phase One. ConvergenceLA will make use of state of the art technology’s ability to respond, reflect, and explore its immediate context. It will activate the public plaza through the media of live content, narrative, parametric design, generative art techniques and interactivity.
The project considers the building facade as a canvas to fuse art and technology, one which will capture the spirit of Los Angeles and reflect back features and activities into the surrounding neighborhood. Our intention is to create a lively public space by giving urban activities a new experiential dimension that engages pedestrians, residents, tourists and visitors alike.
ConvergenceLA is a generative construct, fueled by data and informed by aesthetics. We will begin with an exploration and documentation of Downtown Los Angeles’ rich culture and history, interconnections and synergies within the local community, and connections to the broader city. Global data streams will provide opportunities for new connections and linkages. By offering a perspective that is both personal and global, the Artwork will be responsive to its site and place in Los Angeles, as it brings an awareness of ties to other communities, cities and countries. Using the latest advancements in new media technologies, ConvergenceLA will not only represent these connections, but engage the viewer in a dynamic and interactive experience that will evolve over time. ConvergenceLA can also be explored and experienced virtually. The public can engage in this virtual environment on site with a portable device or connect with a computer.
The Artwork will be viewed in several ways: by the passing motorist, the pedestrian, residents, workers and all those who come to this public space. ConvergenceLA operates at multiple scales and changing perspectives. Its expansive scale will make it visible from Francisco Street and create an immersive experience from within the plaza. Visible both day and night, it becomes an extension of the building’s public face available to all a minimum of 12 hours a day.
We believe that the Metropolis project will be a gateway to the district, and a reflection of a new Downtown Los Angeles community. At the core of ConvergenceLA will be an exploration of this diversity and creative energy, a synergy of place, culture, and the people of Los Angeles.
Greenland USA in association with The Community Redevelopment Agency of the City of Los Angeles
- Produced by:
Members of Narduli Studio & Refik Anadol Studio
- Art Advisor:
Isenberg & Associates, Inc. Fine Art Advisory
DG Hunt & Associates, LLC
Custom Software Development:
Sebastian Neitsch, Juliana Götz
Web Platform Development:
onformative, Cedric Kiefer, Thomas Kombüchen
Server & API Management: